In this new “Data-driven” paradigm, organizations need to possess and mine their leads and customers data
“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It’s the company’s response to the customer’s ownership of the conversation”.
Brands unidirectional communication typically run through traditional means (websites, press releases, e-mailing, newsletters,…) becomes, thanks to Social Networks, a conversation about every single element surrounding them.
Most of people want to communicate and converse with brands face-to-face through social networks and check if they, as humans, are the most important for them.
Internet in general, and social networks in particular, have changed dramatically the way of relationship between customers and brands as now people have the power, and brands’ reputation depends on what people think about them, and how people influence other people in the Internet.
Any activity comes alive in the community, and users are truly the protagonists and content generators around the brand.
In this new paradigm, wise brands give the power to users and become real client-centric companies where strategic and products/services decisons are based on what clients are thinking and demanding at any time.
Your own social network is the best tool to get registered users engagement and obtain maximum loyalty with your brand.
Your own social network is the best tool to get registered users to your CRM.
Your own social network is the best tool to monetize your database.
Any sector, but specifically Financial services companies (Banks, Brokers, Fund Management Companies,…) need to use social technology to engage investors, and defend from top technology players (Facebook, Google, Apple, Microsoft, Amazon,…) which are getting into the financial industry.
They´ve got millions of registered users and they know exactly who they are, what they want, and what they need in real time, so starting to offer massive financial services is likely to be the next step.
Big social networks such as Facebook and Twitter are no longer useful for brands because have grown so much that now users “Newsfeed” are completely overwhelmed with dozens of profiles they follow, so brands‘ updates are practically unobserved.
In Twitter is specially significant as a new tweet is published every few seconds, but in Facebook is even worse as everytime less brands pages’updates reach the audience (nowadays between 2 % and 6%), unless brands promote every single post paying money (“Pay to Play”).
Facebook organic reach tends to zero. Or you pay to promote your updates, or no follower will see them: “Pay to Play”.
In generic social networks people speaks about everything, and there´s any kind of audience. However, all market researches done by specialised agencies state that the future of social networks pass through niche communities where people share interests and common inquietudes.
The true engagement takes place in specialised communities where it exist common interests and a sense of belonging, so it turns out to be the best ecosystem for brands to get such affinity and engagement from people.
Unlike usual presence in external social networks, having a proprietary social network has the enormous advantage of having the contact data of registered users, and the legal permission to comunicate with them, which lets brands know their potential clients and run a one-to-one marketing with every of them.
So as a brand, we can build our proprietary database of all our followers and fans, who we want to convert into both our “Ambassadors” in the world, and, of course, into our clients.
A proprietary social network is the best way to know in depth and segment your potential clients as they express Who they are, and When-How-What they want.
This business intelligence lets brands offer, from a unique platform, not only on demand tailored products and services to any type of users/clients, but to anticipate to customers needs, being able to be on time, and the first to serve customers.
A proprietary community of users, fans and clients has multiple ways of monetization and represents the perfect ecosystem to generate revenues through, for example, trading, e-commerce, adds, sponsorships, merchandising or gaming, as long as brands, and its sponsors have the accurate target to sell their products and services.
Every year advertising expenses in social networks grow and grow: In 2017 will be invested in social networks advertising 35,980 billions USD, which will be 16% of total expenses of Internet advertising in the world.
As a reference, Facebook gets per year and per user 47,86 USD in USA, and 12,76 USD in the world, and Twitter 24,48 USD in USA, and 7,75 USD in the world.
Keeping a profile in an external social network forces brands to be dependent of such social network rules and functionalities. However, a proprietary social network provides total freedom and independency about contents, tecnology, rules, privacy statements, security, etc.
Within a proprietary social network brands decide the functionalities they want to offer to users, which kind of interactions they want users to state with them, and what kind of opinions and evaluations they want to receive from users.
Having a proprietary social network provides an undoubtable prestige and reputational value to the brand, as it demonstrates that it takes care about being permanentely connected to its stakeholders, so it has created a proprietary conversation ecosystem to cover users needs of information, support and relation.
And this has a direct impact in the sense of belonging, affinity and engagement of users towards the brand.
A proprietary social network allows measuring users navigation statistics to detect those topics, contents and sections most visited. This “Big data” critical info lets brands offer tailored products and services to every single user which exponentially increases the conversion rate from users to clients.
In the same way, a proprietary social network site lets brands analyze in depth the origin of the traffic coming to the site, so they can analyze the ROI and impact of their link building, and ads & marketing campaigns done in other social networks, blogs, media sites, etc.
Workplace by Facebook, Slack, Google, Salesforce, Yammer,… .
SOCIAL… FOR YOU!
SOCIALFY is open source based, flexible and totally customizable, so it lets the integration with brands websites, internal systems, and third party aplications, in order to connect all users and clients information.
This empowers brands to have very much customized communities to maximize their marketing and data mining actions.
The robust hosting services SOCIALFY provides guarantees total scalability for quick and sudden growth of the community, along with High Availabilty policies to ensure Business Continuity and Disaster Recovery.
SOCIALFY is a social platform which is a powerful hybrid between the best of Facebook and Twitter, so any person used to play around with such social networks, will have no learning curve to manage it.
SOCIALFY is omni-channel, so it can be displayed in any environment: web, smartphones, tablets, watches, and TV, and all this under the same technical platform and data base.
SOCIALFY offers specific functionalities to interact with brands in real time, so users can i.e. ask questions, make suggestions, send petitions, give thanks or rate any aspect of the brand, so the social network represents the perfect confident environment were fans become real advocates of the brand.
As long as Social CRM is now a MUST for any organization, SOCIALFY empowers people to be the real protagonists of the community, and not only fans, but real advocates and influencers of the brand.
SOCIALFY lets target segmentation, so brands can really offer, from a unique platform, as many products and services as they want to any type of users/clients which are previoulsy profiled in the Content Management System (CMS) provided along with the social platform.
So when a user logs in automatically receives just the info, contents, tools, products or services which is entitled to, so those totally customized to his/her needs.
With this Business Intelligence that SOCIALFY provides brands can really run a one-to-one offering to cope with their entire range of potentital audience.
SOCIALFY fosters not only multiple communications and conversations, but also sell on line products and services such as an e-commerce platform which is totally connected with brands transactional platform which lets know in real time clients’ historical purchases and preferences.
Again, the depth of the user knowledge the brands have within the community boosts running marketing campaigns to the most accurate target, and explode the Big Data database to know perfectly every single registered user needs and preferences.
SOCIALFY is fully connected to the rest of social networks, so any content of the community can be shared within users social profiles, so the brand´ fans spread out its influence and image throughout the entire Internet.
Both from the community’s structure, and the contents management perspective, SOCIALFY is designed to maximize the Search Engine Optimization (SEO) in order to attract organically to those people in the Internet interested in all related brands issues.
SOURCE: Oracle’s “Socially Driven Collaboration” report
SOURCE: Cause Marketing
SOURCE: CMO Essentials
SOURCE: Innsbruck University School of Management
SOURCE: Convince and Convert
SOURCE: Bazaar Voice